The objective of Tourism Mount Gambier is to develop and implement a Tourism Strategic Plan that will result in growth of the tourism economy in the Mount Gambier area. This plan will support the South Australian Tourism Commission’s goal of growing the State’s tourism economy from $5.4 billion in 2016 to $8 billion in 2020. By playing its, part the tourism industry in Mount Gambier led by Tourism Mount Gambier, we will generate significant economic benefit.
This plan has been developed over a twelvemonth period utilising extensive consultation with industry, local government, tourism operators and the Mount Gambier Chamber of Commerce.
At an industry forum in May 2015 a draft plan was presented and feedback sought from industry participants. Forty-eight tourism operators attended (received 20 apologies -see Addendum 2) voted unanimously in support of the draft and the four key aims identified within the plan (see Addendum 1 and the Executive Summary below for full details). The meeting also endorsed the ongoing work of the Mount Gambier & District Tourism Development Working Party (now Tourism Mount Gambier).
Tourism is a vital part of the Mount Gambier economy and visitor numbers are continuing to grow despite a lack of a formal tourism industry body for the sector. Mount Gambier offers a unique visitor experience and a myriad of activities within a 100km radius, however the City of Mount Gambier and the broader Limestone Coast competes with every tourism region to attract visitors. Thus industry stakeholders need to work together to achieve maximum outcomes for the sector from limited resources.
Tourism Mount Gambier view tourism as ‘everyone’s business and are seeking to maximise the return from tourism for the benefit of the entire community.